WineTone

A Pantone for wine — but it calibrates to you.

Your “oaky” isn't my “oaky”.

Wine recommendations that mean what you mean.

WineTone is a Pantone for wine — except it calibrates to you personally, not to some average palate. Scan a label or describe five wines you know, and 164,076 wines re-rank themselves around your vocabulary.

📷 Scan a label → Calibrate your palate → Ask in your own words →

How it works

  1. Scan or search. Point your camera at a label, or search by producer, region, or grape. No account needed to start.
  2. Describe what you know. Label five or more wines in your own words. “Tastes like a fireplace” counts. Positive and negative both help.
  3. WineTone learns your vocabulary. WineTone fits a personal map across 164,076 wines in milliseconds.
  4. Ask naturally. “Something like Barolo but less tannic.” “Funky and orange but not too weird.” WineTone searches for your meaning, not the dictionary definition.